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The Research Report is Updated with 2020 Base Year, 2021 Estimated year and Forecast till 2030 with Market Insights.
With the dip in global production, the GDP has contracted in 2020 and impacted the market across the world. Upon placing a Sample Request, you will receive an updated report with 2020 as base year, 2021 as estimated year and forecast to 2030. This will have market drivers, recovery rate in the market, insights and competitive analysis.
The global Programmatic Advertising market witnessed continuous growth in last few years on the back of growing technical innovations in the information technology industry. Rapid rate of integrating internet of things (IOT) and artificial intelligence (AI) in numerous industrial and residential applications is anticipated to help Programmatic Advertising market to grow in upcoming years. The U.S. IT industry holds the largest share of around 30% in the tech sector around the globe. The growth of Programmatic Advertising market is expected to be significantly impacted by rising rate of enabling digital transformation among numerous industries. Around 5% of growth was recorded in ICT and Telecom’s technology spending in 2018 as compared to 2017. The manufacturing industries are estimated to invest considerably in digital transformation (around USD 340 Billion) in 2019, whereas, robotic, autonomic and freight operations are predicted to invest around USD 128 Billion in the same year. Apart from that, more than 72% of the investment is predicted to be contributed by hardware and services segment. With AI, IOT and Robotics transforming the business models, the Programmatic Advertising market is estimated to record noteworthy growth in the next 6-7 years. Further, our regional analysis indicate that Asia Pacific, North America and Europe hold the biggest telecom markets in the world. Our overall market study offers extensive analysis on market scope as well as the growth per annum for global Programmatic Advertising market in terms of revenue, market segmentations, and gain indicators stimulating the growth of the market. In order to stay ahead of the game, our report highlights market restraints, opportunities and trends that are dominant and are impacting the growth of the market. The global Programmatic Advertising market is estimated to record notable absolute $ opportunity value in 2026 as compared to the value achieved in 2019.
The global Programmatic Advertising market analysis comprise of advanced insights and strategies to provide 360° approach to contact potential customers along with risk analysis covering supply and demand risks that are affecting the growth of the market. Additionally, the report covers regression and correlation analysis that display relationship between independent and dependent variables.
Amidst ongoing technological innovations, introduction of 5G to increase the speed and responsiveness of wireless networks is estimated to create significant business opportunities for telecom industries along with bolstering their current revenue sources. Driven by customer preferences, especially growing demand for mobile data combined with an increase in video streaming services, the adoption of 5G in North America is estimated to cross 45% in 2023. Connected homes, connected cities or the connected cars, IoT and the rollout of 5G is estimated to change how telecom operators work.
According to the statistics provided in the database of United Nations Conference on Trade & Development (UNCTAD), the percentage of total information and communication technology goods (including computers, peripheral devices, communication and consumer electronic components among other IT goods) exports witnessed a notable growth between the years 2012 and 2017, by growing from 10.5% in 2012 to 11.5% in 2017. During 2017, the four countries holding the highest share in ICT goods exports were Hong Kong occupying 51.7%, Philippines with 35.9%, Singapore with 32% and Malaysia with 31%. The growth in global economy and numerous initiatives taken by China, Japan, Germany, Netherlands, Korea and United States among other leading ICT goods exporters across the world to meet their policy objectives are contributing to the growth of IT and Telecom sector.
As per the statistics provided by World Development Indicators (WDI), China held the highest rank by holding 19.38% of the world’s GDP based on Purchasing Power Parity (PPP) in 2018. The world’s total GDP (PPP) was estimated to be around 130,834,632 million international dollars in 2018, out of which, GDP (PPP) in million international dollars in China was 25,361,744, United States (20,494,09) and in India, it was 10,498,46.
A separate section in the report highlights regional scenario in market which includes North America (further segregated into U.S. and Canada).
The report further includes a section on European region which is further segmented on a country/regional level including Germany, U.K., France, Italy, Spain, BENELUX, Netherlands, NORDIC, Poland, Hungary, Russia, Turkey, and Rest of Europe.
In the Asia Pacific Programmatic Advertising market, the report studies China, India, South Korea, Indonesia, Malaysia, Japan, Australia, New Zealand and Rest of Asia Pacific. In the Latin America section, an in-depth analysis on Mexico, Brazil, Argentina and Rest of Latin America is covered. Middle East and Africa region have been further identified for the Programmatic Advertising market demand and segregated into Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa and Rest of Middle East and Africa.
A complete section on competitive landscape provides an understanding of the companies in current strategic report based upon various parameters which includes overview of the company, business strategy, major product offerings, key performance indicators, risk analysis, recent development, regional presence and SWOT analysis. There is a separate section which has been provided on the market share of key players in this market, as well as the competitive positioning of the players.
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